Step 1: Initial Consultation (1-2 weeks)

Objective: Understand your business goals, target audience, and current online presence.

Client’s Role: Provide detailed information about your business operations and objectives.

Process Details: We start with a comprehensive consultation to grasp your business goals, audience, and online status. Information about your locations, services/products, customer demographics, and specific challenges are collected to tailor our approach.

Step 2: Audit and Analysis (2-3 weeks)

Objective: Identify improvement areas in your existing Google My Business listing, website, and overall online presence.

Tools Used: Google Analytics, Google Search Console, third-party SEO auditing tools.

Client’s Role: Grant access to your GMB account, website backend, and analytics platforms.

Process Details: A thorough audit is conducted to pinpoint areas for enhancement, such as updating outdated content, correcting business information, and addressing negative reviews.

Step 3: Keyword Research (1-2 weeks)

Objective: Identify relevant local keywords that potential customers use to find services like yours.

Tools Used: Google Keyword Planner, SEMrush, Moz Keyword Explorer.

Client’s Role: Share target keywords and insights into your audience’s search behavior.

Process Details: This phase involves extensive keyword research to determine the best terms for optimizing your GMB listing and website content.

Step 4: Google My Business Optimization (2-3 weeks)

Objective: Maximize visibility and engagement on your GMB listing.

Tools Used: Google My Business dashboard, third-party optimization tools.

Client’s Role: Approve updates, provide quality images and videos.

Process Details: We enhance your listing with accurate business details, high-quality images, and videos to improve engagement and visibility.

Step 5: Content Optimization (3-4 weeks)

Objective: Ensure your website content is optimized for local searches.

Tools Used: Content management systems like WordPress.

Client’s Role: Allow backend access for content updates, approve optimized content.

Process Details: Website content, meta tags, headings, and URLs are optimized with local keywords to complement your GMB listing.

Step 6: Review Management (Ongoing)

Objective: Encourage positive reviews and manage negative feedback efficiently.

Tools Used: Google My Business dashboard.

Client’s Role: Monitor responses to reviews, provide feedback on strategies.

Process Details: Implement a review management strategy that fosters positive customer relationships and builds trust.

Step 7: Local Citation Building (3-4 weeks)

Objective: Enhance local search visibility and credibility.

Tools Used: Citation management tools like BrightLocal, Moz Local.

Client’s Role: Assist in identifying relevant directories, provide citation listing access.

Process Details: Build citations in relevant local directories and review sites, ensuring your business information is accurate and consistent.

Step 8: Monitoring and Reporting (Ongoing)

Objective: Track performance and adjust strategies based on data.

Tools Used: Google Analytics, Google Search Console, and other reporting tools.

Client’s Role: Review performance reports, provide ongoing feedback.

Process Details: Regular monitoring and reporting provide insights into key metrics such as impressions, clicks, and customer actions.

Step 9: Continuous Optimization (Ongoing)

Objective: Keep your listings and content up-to-date with the latest SEO practices and industry trends.

Tools Used: Ongoing monitoring tools, A/B testing.

Client’s Role: Collaborate on optimization strategies, suggest new initiatives.

Process Details: Based on performance data and industry trends, we continuously refine your optimization strategies to ensure long-term success.

Step 10: Ongoing Support and Maintenance (Ongoing)

Objective: Maintain optimized and current listings.

Client’s Role: Communicate any changes in your business or new goals.

Process Details: We provide ongoing support to ensure your Google Maps and GMB listings are always optimized and reflective of any new business developments.